A Moment of Evolution

With new leadership, a sharpened strategic focus and ambitious vision, Strada Education Foundation was poised for an exciting next chapter. But Strada’s internal evolution had yet to show up in its external identity.

A Strategy for Focus and Partnership

Research revealed external audiences saw Strada as well equipped to assume a leadership role in the multi-stakeholder “education-to-work” category. However, this would require a simplified brand architecture that emphasized the core Strada brand over its prior sub-brands, clearer communication of Strada’s new and narrowed focus, and a brand personality that projected curiosity and humility to support collaboration with like-minded partners. 

Opportunity, Made Personal

The resulting visual identity system employs vibrant colors, imagery celebrating learners, and a friendly, all lowercase word mark to convey a sense of optimism and approachability. The identity provides Strada with a distinct and flexible platform for communicating its work through a wide range of materials, from high-profile research reports to employee culture and onboarding resources. The visual approach was extended to Strada’s internal communications platforms and employee resource groups to create a fresh, unified visual system for the entire staff.

Energizing the Organization

Strada’s updated identity launched to great internal reception, sparking enthusiasm in its core values and renewed sense of direction and purpose.

Services: Audience Research, Landscape Analysis, Strategy Workshops, Brand Workshops, Brand Positioning & Architecture, Naming, Values & Voice, Narrative & Messaging, Logo & Visual Identity, Brand Guide, Collateral Design, Brand Coaching, Brand Training, Rollout Support, Culture & Employee Experience 

“The Mighty Good team led one of the most thoughtful brand processes I’ve ever experienced. What stood out most was how deeply they listened. Nicole, Aimee, and John took the time to understand our team, our partners, and the broader ecosystem we work in. That care showed up in every detail, from the words we use to describe our mission to the colors that represent us. Because of that, our brand today is authentic to who we are and the role we hope to play: helping lead the national conversation about connecting education to opportunity while inviting collaboration from the many partners needed to make that vision real.”

— Stephen Moret, CEO, Strada Education Foundation 

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